Digital Media Dissemination Strengthens Public Information in Tourism Policy

DOI

10.2991/978-2-38476-589-8_14How to use a DOI?

Keywords

Digital media dissemination; Tourism policy communication; Public information access; Social media platforms; Government communication strategy

Abstract

General Background: Digital media, particularly social media platforms, have become dominant channels for information dissemination, with widespread usage among the Indonesian population. Specific Background: With over 143 million social media users in Indonesia and high engagement across platforms such as YouTube, Facebook, TikTok, and Instagram, digital media plays a strategic role in delivering public information, including tourism policy communication. Knowledge Gap: However, limited studies have explored how government institutions utilize digital media to disseminate tourism policies and engage the public effectively. Aims: This study aims to analyze the use of digital platforms in disseminating public information related to tourism policy, focusing on the Ministry of Tourism. Results: Using a qualitative descriptive approach with data collected through documentation, observation, and interviews with ministry officials and communication experts, the findings indicate that digital media supports transparency, accessibility, and public engagement. The Ministry employs integrated digital channels, including official websites, social media, and online campaigns, to reach broader audiences and strengthen the national tourism image. Nonetheless, challenges persist in maintaining message consistency, improving digital literacy among users, and managing public feedback. Novelty: This study highlights the strategic integration of multiple digital communication channels in tourism policy dissemination within a governmental context. Implications: The findings emphasize the need for integrated communication strategies and cross-sector collaboration to optimize public understanding and participation in tourism development through digital media.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Chotijah
AU  - Bambang Sudjarwadi
AU  - Abiano Affan
PY  - 2026
DA  - 2026/06/18
TI  - Digital Media Dissemination Strengthens Public Information in Tourism Policy
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 165
EP  - 174
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_14
DO  - 10.2991/978-2-38476-589-8_14
ID  - Chotijah2026
ER  -