SWOFT Analysis of B2C Garment Marketing in China

DOI

10.2991/iccese-17.2017.147How to use a DOI?

Keywords

B2C; garment market; SWOT

Abstract

With the rising and development of online shopping, the B2C market size is expanding unceasingly across China, especially in the garment field, the B2C garment business has become a mature category on the online trading platforms and been popular in more and more consumers. However, there are still lots of problems existing in the B2C garment business such as product quality, service, technique and safety. Based on the SWOT method, this article analyzes the strengths weaknesses, opportunities and threats existing in the B2C garment marketing in the country and provides suggestions for the development of B2C garment marketing as references.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weichun Li
PY  - 2017/05
DA  - 2017/05
TI  - SWOFT Analysis of B2C Garment Marketing in China
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 578
EP  - 580
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.147
DO  - 10.2991/iccese-17.2017.147
ID  - Li2017/05
ER  -