Analysis on Marketing Strategy of Small and Medium-sized Clothing Enterprises

DOI

10.2991/iccese-17.2017.148How to use a DOI?

Keywords

small and medium-sized clothing enterprises; marketing strategy; strategy improvement

Abstract

With current soaring development of economy and encouragement of national policies, many enterprises have stood in great numbers and market competition is also increasingly fierce. Small and medium-sized enterprises started from the founding of new China to the late 1970s and have flourished since the reform and opening up. As a national basic industry, clothing industry is labor intensive. Meanwhile, China can also provide plentiful raw materials of clothing. Domestic small and medium-sized clothing enterprises must use new marketing concept and strategy to assist the development of enterprise and maintain sound state under the circumstance that the clothing industries all over the world vie with each other. Taking small and medium-sized clothing enterprises as examples, this paper researches its marketing strategies and finds out problems, proposing valuable suggestions to improve its marketing strategies and competitiveness.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunsheng Liu
PY  - 2017/05
DA  - 2017/05
TI  - Analysis on Marketing Strategy of Small and Medium-sized Clothing Enterprises
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 581
EP  - 583
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.148
DO  - 10.2991/iccese-17.2017.148
ID  - Liu2017/05
ER  -