Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)

Research on Competition Strategy of M Company’s Automobile Air Conditioning

Authors
Dan Chen, Ying Zhang
Corresponding Author
Dan Chen
Available Online April 2019.
DOI
10.2991/iccese-19.2019.126How to use a DOI?
Keywords
M company; automotive air conditioning; environmental analysis; competitive strategy
Abstract

Starting from the internal and external environment of M company, this paper firstly analyzes the external macro environment and industrial environment of M company’s automotive air conditioning products by virtue of PEST analysis, Porter’s “five-force model” analysis and external environmental assessment matrix (EFE), and sums up the opportunities and threats faced by M company’s automotive air-conditioning products. Secondly, this paper adopts the core competitiveness analysis method and internal environmental assessment matrix (IFE) and finds out the internal advantages and disadvantages of the M company’s passenger car air-conditioning products; on this basis, an alternative product competition strategy was developed by using the SWOT tool’s analytical framework. Finally, a competitive strategy for the differentiation of M company’s automotive air conditioners was developed.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
10.2991/iccese-19.2019.126
ISSN
2352-5398
DOI
10.2991/iccese-19.2019.126How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dan Chen
AU  - Ying Zhang
PY  - 2019/04
DA  - 2019/04
TI  - Research on Competition Strategy of M Company’s Automobile Air Conditioning
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 566
EP  - 571
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.126
DO  - 10.2991/iccese-19.2019.126
ID  - Chen2019/04
ER  -