Analysis of Consumer Decision in the Clothing E-commerce Mode from the Perspective of Invisible Cost

DOI

10.2991/iccese-19.2019.376How to use a DOI?

Keywords

clothing e-commerce; implicit cost; consumer decision; big data

Abstract

Clothing industry plays an important role in our national economy. This paper uses economic theory to analyze consumer decision-making under clothing e-commerce mode and studies the influence of hidden cost on consumer decision-making in clothing e-commerce mode. Then, aiming at the application of big data technology in clothing network marketing, this paper explores the influencing factors and development trend of consumer decision-making under the mode of clothing e-commerce in China.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuran Sun
AU  - Hongzhong Shan
PY  - 2019/04
DA  - 2019/04
TI  - Analysis of Consumer Decision in the Clothing E-commerce Mode from the Perspective of Invisible Cost
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 1715
EP  - 1718
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.376
DO  - 10.2991/iccese-19.2019.376
ID  - Sun2019/04
ER  -