Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)

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Dynamic Interaction Mechanism Model Between Market Competition, Marketing Innovation and Enterprise Innovation

Authors
Qing Xu
Corresponding Author
Qing Xu
Available Online April 2019.
DOI
10.2991/iccese-19.2019.442How to use a DOI?
Keywords
market competition; marketing innovation; innovation performance
Abstract

The research results of marketing innovation and market performance are relatively rich, but the research results of marketing innovation and enterprise innovation performance are relatively insufficient. This study uses 289 companies as research samples to construct a dynamic interaction mechanism model between market competition, marketing innovation and enterprise innovation performance, empirically testing the effects of market competition, marketing innovation and corporate innovation performance. The research shows that market competition promotes the improvement of enterprise innovation performance. Different market competition levels have different effects on the innovation performance of enterprises; marketing innovation has an effect on the innovation performance of enterprises, and the effect of different marketing innovation levels on the innovation performance of enterprises exists. Differences; market competition, marketing innovation and enterprise innovation performance have an interaction effect; market competition and marketing innovation have greater incentive effect on private enterprise innovation performance than state-owned enterprises, market competition and marketing innovation have higher effect on high-tech enterprise innovation performance than traditional enterprise.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
10.2991/iccese-19.2019.442
ISSN
2352-5398
DOI
10.2991/iccese-19.2019.442How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Qing Xu
PY  - 2019/04
DA  - 2019/04
TI  - Dynamic Interaction Mechanism Model Between Market Competition, Marketing Innovation and Enterprise Innovation
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 2053
EP  - 2062
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.442
DO  - 10.2991/iccese-19.2019.442
ID  - Xu2019/04
ER  -