The Development Strategy of Local Ethnic Museum: Taking the China Qiang Museum of Maoxian as an Example

DOI

10.2991/assehr.k.200316.104How to use a DOI?

Keywords

Qiang nationality, museum, development strategy, research

Abstract

Against today’s multicultural background, the national cultural characteristics fade gradually with the impact of mainstream culture and foreign culture. In order to maintain the uniqueness of national culture, the development and construction of local museums seem more important. This paper, taking the Qiang Museum in Maoxian County, China as an example, analyzes the current situation and characteristics of Qiang Museum in the aspects of service object, service form and service function, explores the development and promotion strategies of local ethnic museum from the breadth and depth, and puts forward the breadth strategy of the promotion of the audience and cooperative objects, the expansion of the business mode and the diversification of the exhibition form, as well as the depth strategy of digging into national culture and strengthening integration with partners.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lijuan Xiong
PY  - 2020
DA  - 2020/03/19
TI  - The Development Strategy of Local Ethnic Museum: Taking the China Qiang Museum of Maoxian as an Example
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 468
EP  - 471
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.104
DO  - 10.2991/assehr.k.200316.104
ID  - Xiong2020
ER  -