Model Innovation, Space Reconstruction, and Behavior Remodeling: Analysis on the Development of Physical Bookstores from the Perspective of Experience Economy Theory

DOI

10.2991/assehr.k.200316.316How to use a DOI?

Keywords

experience economy, physical bookstore, consumer, experience

Abstract

Some brick-and-mortar bookstores have gained opportunities for transformation in recent years with the support of policies and funds, and their development has gradually picked up. But overall, they still face challenges. This paper analyzes the plights and challenges faced by physical bookstores, and puts forward that the bookstores should highlight their experience functions as knowledge and information education, entertainment and leisure, escape and immersion, and aesthetic perception given their characteristics and the attributes of consumers from the theoretical perspective of experience economy and with Librairie Avant-grade as a case. This paper also expounds the path of experiential development of physical bookstores from the perspectives of business model innovation, cultural space reconstruction and scene consumption behavior shaping.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hu Zhou
PY  - 2020
DA  - 2020/03/19
TI  - Model Innovation, Space Reconstruction, and Behavior Remodeling: Analysis on the Development of Physical Bookstores from the Perspective of Experience Economy Theory
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 1479
EP  - 1482
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.316
DO  - 10.2991/assehr.k.200316.316
ID  - Zhou2020
ER  -