Research on the Development and Innovation of Chinese Cultural Brands in the Internet Economy

DOI

10.2991/assehr.k.200316.333How to use a DOI?

Keywords

Internet economy, cultural brands, innovative development

Abstract

The development of network technology and the popularity of the Internet have led to the rapid development of the Internet economy around the world. At present, the Chinese market has also formed a new market structure dominated by the Internet, information and high technology, which has brought new opportunities for the development of Chinese cultural brands. But at the same time, cultural brands also face difficulties in capital, marketing and brand competitiveness. To realize the innovative development of cultural brands in the Internet era, companies need to grasp the basic connotation characteristics of cultural brands, conform to the trend of economic development, and achieve cross-border integration with the Internet to implement innovative development measures from various aspects.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liran Wang
PY  - 2020
DA  - 2020/03/19
TI  - Research on the Development and Innovation of Chinese Cultural Brands in the Internet Economy
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 1574
EP  - 1578
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.333
DO  - 10.2991/assehr.k.200316.333
ID  - Wang2020
ER  -