Study on Communication Advantage and Creation Strategy of Suspense Advertisement

DOI

10.2991/iccessh-16.2016.79How to use a DOI?

Keywords

suspense; advertisement; creativity; strategy

Abstract

In the information explosion time, modern people's life is filled with all kinds of advertising information all the time. As a result, modern people have generated disgust and aversion toward advertisement gradually. Enterprises must find a new advertising creative path to smoothly transfer business information to the target consumers. At the moment, suspense skills emerge in response to the needs of times. The application of suspense skills in advertisement can make the advertisement appear to be lively, rending the advertisements with new connotation and vitality, enabling the audience to receive information conveyed by advertisements with a good mood, which has enhanced people's acceptance and attention of advertising information. Suspense can set be set from the aspects of advertisements' text, graphics, images and stories skillfully, rendering the unique appeal, reflecting the unique creativity, so as to break through the convention, deepen the theme, strengthen brand personality, thus to obtain a good effect in the fierce market competition.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mi Yang
PY  - 2015/09
DA  - 2015/09
TI  - Study on Communication Advantage and Creation Strategy of Suspense Advertisement
BT  - Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities
PB  - Atlantis Press
SP  - 312
EP  - 314
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-16.2016.79
DO  - 10.2991/iccessh-16.2016.79
ID  - Yang2015/09
ER  -