Analysis of Health Care Products' Packaging Design under the Influence of Consumer Psychology
- 10.2991/iccessh-16.2016.84How to use a DOI?
- consumer psychology; packaging design of health care produces; influence; innovation
With the improvement of consumption level, people pay more attention to health with increasing demand for health care products, not only having higher requirements toward the quality of health care products, but also have new requirements for the packaging of health care products, namely the consumers' physical and psychological needs shall also be met in addition to satisfy the basic functions.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaoli Fan PY - 2015/09 DA - 2015/09 TI - Analysis of Health Care Products' Packaging Design under the Influence of Consumer Psychology BT - Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities PB - Atlantis Press SP - 330 EP - 333 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-16.2016.84 DO - 10.2991/iccessh-16.2016.84 ID - Fan2015/09 ER -