A Study on the Visual Dynamic Design of New Media Advertising
Xuying Wang, Jang Chung Gun
Available Online June 2017.
- https://doi.org/10.2991/iccessh-17.2017.120How to use a DOI?
- new media; advertising creativity; visual dynamic design; visual presentation
- As the informatization level increases in China, the application of the new media in the social development and civil life also have increased. The emergence of new media provides chances for the development of advertisement design. With the spreading of advertisements, the creativity and visual presentation of the advertisements have new mode, which fully makes up for the disadvantages of traditional print media advertising. This paper described the visual dynamic design first, analyzed the design methods of the visual dynamic design in the new media advertising, studied the main points of the visual dynamic design of new media advertising and finally analyzed the application value of the visual dynamic design of new media advertising. It is hoped this study would have its reference significance.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuying Wang AU - Jang Chung Gun PY - 2017/06 DA - 2017/06 TI - A Study on the Visual Dynamic Design of New Media Advertising BT - 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017) PB - Atlantis Press SP - 493 EP - 495 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-17.2017.120 DO - https://doi.org/10.2991/iccessh-17.2017.120 ID - Wang2017/06 ER -