Study on the Ecological Evolution and Growth Mechanism of the Brand
Huabin Wang, Yu Chen
Available Online June 2017.
- https://doi.org/10.2991/iccessh-17.2017.133How to use a DOI?
- Brand; Ecology; Bionic characteristics; Growth mechanism
- The theory of the brand rose to the idea of life body, and then proposed the ecological brand system research which gradually appears, while the relevant research is limited. On the basis of predecessors' research, this paper summarizes the ecological evolution and systematic characteristics of the brand, extending to summarize the several class characteristics of the brand, and discussing the principle mechanism of the ecology evolution of brand and its growth momentum based on these characteristics. It helps to respect the ecological and systematic rules in the process of brand construction and provide useful reference for brand operation and management.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Huabin Wang AU - Yu Chen PY - 2017/06 DA - 2017/06 TI - Study on the Ecological Evolution and Growth Mechanism of the Brand BT - 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017) PB - Atlantis Press SP - 542 EP - 546 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-17.2017.133 DO - https://doi.org/10.2991/iccessh-17.2017.133 ID - Wang2017/06 ER -