Study on the Ecological Evolution and Growth Mechanism of the Brand

DOI

10.2991/iccessh-17.2017.133How to use a DOI?

Keywords

Brand; Ecology; Bionic characteristics; Growth mechanism

Abstract

The theory of the brand rose to the idea of life body, and then proposed the ecological brand system research which gradually appears, while the relevant research is limited. On the basis of predecessors' research, this paper summarizes the ecological evolution and systematic characteristics of the brand, extending to summarize the several class characteristics of the brand, and discussing the principle mechanism of the ecology evolution of brand and its growth momentum based on these characteristics. It helps to respect the ecological and systematic rules in the process of brand construction and provide useful reference for brand operation and management.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huabin Wang
AU  - Yu Chen
PY  - 2017/06
DA  - 2017/06
TI  - Study on the Ecological Evolution and Growth Mechanism of the Brand
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017)
PB  - Atlantis Press
SP  - 542
EP  - 546
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-17.2017.133
DO  - 10.2991/iccessh-17.2017.133
ID  - Wang2017/06
ER  -