The Application of Traditional Aesthetic Thoughts in the Online Advertising Design of Local Enterprises

DOI

10.2991/iccessh-19.2019.191How to use a DOI?

Keywords

traditional aesthetics thought; online advertising; visual expression; the beauty of artistic conception

Abstract

Relying on the development of online media technology, corporate online advertising has broken the limits of traditional media. Its flexible form of communication can deliver corporate information and corporate culture to all corners of the world in the first place. Based on the research status of online advertising aesthetics in China and the problems in visual performance, this paper analyzes the changes in the audience and aesthetic needs of online advertising and the practical value of traditional aesthetics in the application of local enterprise image online advertising. From the aspects of "Ideology of Beauty", "Important Beauty", "Empty Beauty" and "Imperial Beauty", the embodiment of traditional aesthetics in local online advertising has been explored, thus promoting the aesthetic development of local online advertising, so it will eventually meet the needs of local enterprise, product promotion and audience needs.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Wang
PY  - 2019/07
DA  - 2019/07
TI  - The Application of Traditional Aesthetic Thoughts in the Online Advertising Design of Local Enterprises
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 846
EP  - 850
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.191
DO  - 10.2991/iccessh-19.2019.191
ID  - Wang2019/07
ER  -