Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)

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Study on the Visual Modeling Language of Chinese Character Font Design in Product Packaging

Authors
Lei Wang
Corresponding Author
Lei Wang
Available Online July 2019.
DOI
10.2991/iccessh-19.2019.208How to use a DOI?
Keywords
Chinese character font design; product packaging; visual modeling language
Abstract

Characters are symbols of disseminating information, which, in the product packaging, transmit information of goods while expressing specific aesthetic feelings. Font design is an important support for creating excellent product packaging images. At present, in the process of product packaging design, the value and application of Chinese character font design has received wide attention and great emphasis. Excellent font design is conducive to improving the visual modeling language effect of product packaging, giving full play to the special attributes of Chinese character font graphics. In the process of product packaging design, designers should employ the graphical modeling characteristics of Chinese characters to convey the product’s personality and value reasonably. Product packaging represents the final expression and appeals of the goods to consumers. And the expression latitude of Chinese characters, as hieroglyphics in product packaging design, owns a huge display space. Fully exploring these performance characteristics of Chinese characters will have a very realistic significance in the modeling language expansion of product packaging design.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
10.2991/iccessh-19.2019.208
ISSN
2352-5398
DOI
10.2991/iccessh-19.2019.208How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Lei Wang
PY  - 2019/07
DA  - 2019/07
TI  - Study on the Visual Modeling Language of Chinese Character Font Design in Product Packaging
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 929
EP  - 932
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.208
DO  - 10.2991/iccessh-19.2019.208
ID  - Wang2019/07
ER  -