Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)

Study on the External Communication Strategy of Chinese Opera A Case Study of the Return of Classic Intellectual Property “The Dawns Here Are Quiet” to Russia

Authors
Hongyan Yu, Peiyan Cai
Corresponding Author
Hongyan Yu
Available Online July 2019.
DOI
https://doi.org/10.2991/iccessh-19.2019.211How to use a DOI?
Keywords
Chinese opera; cross-cultural communication; strategic research; “The Dawns Here Are Quiet”
Abstract
In recent years, with the attention of the state to culture and the improvement of overseas demand for Chinese culture, Chinese opera has achieved unprecedented development, and a large number of mature works have begun to go abroad to communicate with the outside world, and achieved good results. As a pioneer of the times, the National Grand Theater boldly launched the foreign classic intellectual property, and through careful artistic reprocessing, created the Chinese opera “The Dawns Here Are Quiet”, which gained high recognition when returning to Russia, providing an effective new mode of innovation for Chinese opera to go out and express foreign stories. As the research object, this paper has analyzed the strategy of cross-cultural communication of Chinese opera. At the same time, in view of the current situation of Chinese opera, this paper puts forward solutions in order to provide reference for enhancing the international competitiveness of Chinese opera and the soft power of Chinese culture.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Hongyan Yu
AU  - Peiyan Cai
PY  - 2019/07
DA  - 2019/07
TI  - Study on the External Communication Strategy of Chinese Opera A Case Study of the Return of Classic Intellectual Property “The Dawns Here Are Quiet” to Russia
BT  - 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 941
EP  - 945
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.211
DO  - https://doi.org/10.2991/iccessh-19.2019.211
ID  - Yu2019/07
ER  -