Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail
Available Online July 2019.
- https://doi.org/10.2991/iccessh-19.2019.318How to use a DOI?
- experience marketing; satisfaction; marketing environment
- Experiential marketing is a brand-new mode, which can make customers form new values by satisfying their spiritual needs and creating beautiful feelings for customers. This approach is also favored by more companies because of its uniqueness, and people’s consumption patterns have changed as a result. This paper mainly studies the "experience-first" strategy advocated by SN Audio Company to make people feel the high-quality life of the company and the super-shocking audio-visual effect.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhili Zhou PY - 2019/07 DA - 2019/07 TI - Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail BT - 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019) PB - Atlantis Press SP - 1440 EP - 1443 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-19.2019.318 DO - https://doi.org/10.2991/iccessh-19.2019.318 ID - Zhou2019/07 ER -