Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail

DOI

10.2991/iccessh-19.2019.318How to use a DOI?

Keywords

experience marketing; satisfaction; marketing environment

Abstract

Experiential marketing is a brand-new mode, which can make customers form new values by satisfying their spiritual needs and creating beautiful feelings for customers. This approach is also favored by more companies because of its uniqueness, and people’s consumption patterns have changed as a result. This paper mainly studies the "experience-first" strategy advocated by SN Audio Company to make people feel the high-quality life of the company and the super-shocking audio-visual effect.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhili Zhou
PY  - 2019/07
DA  - 2019/07
TI  - Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1440
EP  - 1443
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.318
DO  - 10.2991/iccessh-19.2019.318
ID  - Zhou2019/07
ER  -