Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)

Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail

Authors
Zhili Zhou
Corresponding Author
Zhili Zhou
Available Online July 2019.
DOI
https://doi.org/10.2991/iccessh-19.2019.318How to use a DOI?
Keywords
experience marketing; satisfaction; marketing environment
Abstract
Experiential marketing is a brand-new mode, which can make customers form new values by satisfying their spiritual needs and creating beautiful feelings for customers. This approach is also favored by more companies because of its uniqueness, and people’s consumption patterns have changed as a result. This paper mainly studies the "experience-first" strategy advocated by SN Audio Company to make people feel the high-quality life of the company and the super-shocking audio-visual effect.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhili Zhou
PY  - 2019/07
DA  - 2019/07
TI  - Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail
BT  - 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1440
EP  - 1443
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.318
DO  - https://doi.org/10.2991/iccessh-19.2019.318
ID  - Zhou2019/07
ER  -