Problems in the Media Integration and Dissemination of People's Daily and Its Improvement

DOI

10.2991/iccessh-19.2019.335How to use a DOI?

Keywords

People's Daily; media integration; integrated dissemination

Abstract

The People's Daily, as China's largest newspaper, is also the KOL (Key Opinion Leader) in media integration and dissemination. This paper studies the current situation of media integration and dissemination of People's Daily, analyzes its problems in the integration and dissemination of paper media and Weibo, WeChat, client and other channels, and proposes improvement strategies based on this. It also calls on People's Daily to improve its own operation in new media, attract young people to read news, pay more attention to loyal users who focus on newspapers, and innovate media integration and dissemination strategies to enhance the dissemination power of media integration.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
PY  - 2019/07
DA  - 2019/07
TI  - Problems in the Media Integration and Dissemination of People's Daily and Its Improvement
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1532
EP  - 1536
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.335
DO  - 10.2991/iccessh-19.2019.335
ID  - Wang2019/07
ER  -