Value Enhancement Model Construction and Comprehensive Evaluation Based on AMOS E-commerce Enterprises

DOI

10.2991/iccessh-19.2019.367How to use a DOI?

Keywords

AMOS; e-commerce enterprises; model building; value enhancement

Abstract

In this paper, 132 appliance merchant class enterprises' data in 2018 were selected as the research object; AMOS from structural equation model was used as the analytical tool; the verification model of e-commerce enterprises value promotion was constructed; and 12 observation variables, such as R&D expenditure's proportion to sales revenue, business income and liquidity ratio, etc. were selected; the purpose is to explore the differences of the influence of variables on the value of e-commerce enterprises. Empirical research is made on the differences between the variables and the flow ratio. As a result, it is concluded that the related degree of innovation competitiveness, scale competitiveness, risk competitiveness and operational competitiveness has an impact on enhancing the value of enterprises. Suggestions for strengthening cost control of supply chain, diversification strategy and cooperation to achieve win-win sharing are put forward to provide theoretical basis for improving the core value of e-commerce enterprises.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lihua Xia
AU  - Zeyu Yang
PY  - 2019/07
DA  - 2019/07
TI  - Value Enhancement Model Construction and Comprehensive Evaluation Based on AMOS E-commerce Enterprises
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1709
EP  - 1715
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.367
DO  - 10.2991/iccessh-19.2019.367
ID  - Xia2019/07
ER  -