Comparative Analysis: Development of Gamification in the Ukrainian and Georgian Mass Media

DOI

10.2991/iccessh-19.2019.467How to use a DOI?

Keywords

gamification; media space; journalism; election; media drama

Abstract

The article deals with the modern trends of gamification which had appeared thanks to the changes in the political sphere in Georgia and the Ukraine. The behavior models of Mayor of Tbilisi Kakha Kaladze and Ukrainian presidential candidate Volodymyr Zelensky transform the traditional definition of the gamification process. Applying the elements of TV series and concerts, lives in social media and consultations with Facebook users reverse the classical system of gamification, making it more ramified and compound. However, the transformation in this sphere in Georgia and the Ukraine started only a year ago, that is why this problem did not achieve corresponding attention of researches. Therefore, the gamification in the mass media of Georgia and the Ukraine becomes one of the most neglected aspects in the modern media space and, consequently, requires careful examination.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Danara Kurmanova
AU  - Viktor Chebanenko
PY  - 2019/07
DA  - 2019/07
TI  - Comparative Analysis: Development of Gamification in the Ukrainian and Georgian Mass Media
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 2180
EP  - 2183
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.467
DO  - 10.2991/iccessh-19.2019.467
ID  - Kurmanova2019/07
ER  -