Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)

Comparative Analysis: Development of Gamification in the Ukrainian and Georgian Mass Media

Authors
Danara Kurmanova, Viktor Chebanenko
Corresponding Author
Danara Kurmanova
Available Online July 2019.
DOI
https://doi.org/10.2991/iccessh-19.2019.467How to use a DOI?
Keywords
gamification; media space; journalism; election; media drama
Abstract
The article deals with the modern trends of gamification which had appeared thanks to the changes in the political sphere in Georgia and the Ukraine. The behavior models of Mayor of Tbilisi Kakha Kaladze and Ukrainian presidential candidate Volodymyr Zelensky transform the traditional definition of the gamification process. Applying the elements of TV series and concerts, lives in social media and consultations with Facebook users reverse the classical system of gamification, making it more ramified and compound. However, the transformation in this sphere in Georgia and the Ukraine started only a year ago, that is why this problem did not achieve corresponding attention of researches. Therefore, the gamification in the mass media of Georgia and the Ukraine becomes one of the most neglected aspects in the modern media space and, consequently, requires careful examination.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Danara Kurmanova
AU  - Viktor Chebanenko
PY  - 2019/07
DA  - 2019/07
TI  - Comparative Analysis: Development of Gamification in the Ukrainian and Georgian Mass Media
BT  - 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 2180
EP  - 2183
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.467
DO  - https://doi.org/10.2991/iccessh-19.2019.467
ID  - Kurmanova2019/07
ER  -