Series:ASSEHR

Proceedings of the International Conference on Culture and Language in Southeast Asia (ICCLAS 2017)

Information Marketing to the Library Users

Authors
Mukmin Suprayogi
Corresponding author
Mukmin Suprayogi
Keywords
Information; marketing; library Service; translation book
Abstract
Library as a work unit within the parent institution has a strategic role in providing information services to its users. It takes a variety of tricks for the library to be in demand by its users. By understanding the basic principles of marketing commonly used in the business world, it is hoped that libraries will be able to improve service even better. Librarians need to find the right pattern in realizing better service, Considering that the library offers an information service. Information as a product of a library service means that data is processed into a form that has meaning to the users and has a real and perceived value for the current decision or future decision.
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@inproceedings{Suprayogi2017,
  title={Information Marketing to the Library Users},
  author={Suprayogi, Mukmin},
  year={2017},
  booktitle={International Conference on Culture and Language in Southeast Asia (ICCLAS 2017)},
  issn={2352-5398},
  isbn={978-94-6252-462-0},
  url={http://dx.doi.org/10.2991/icclas-17.2018.13},
  doi={10.2991/icclas-17.2018.13},
  publisher={Atlantis Press}
}
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