Strategy of Government Public Relation in Cyber Era: Twitter as a Tool of Online Public Relation in Directorate General of Taxes

DOI

10.2991/iccsr-18.2018.69How to use a DOI?

Keywords

online public relation; government public relation; Twitter

Abstract

The society's need for high information has impacted the development of information and communication technology, resulting in the emergence of new internet-based media such as social media Twitter. The situation encourages a new approach to public relations activities to build relationships with audiences, through activities called online public relations. This research discusses Twitter as a tool of online public relations at the Directorate General of Taxes. This study aims to (1) analyze the contents of messages or tweets on @DitjenPajakRI Twitter accounts, viewed from the aspect of purpose and feedback of tweet, and (2) examine the association between the purpose and feedback tweet. The method used in this research is quantitative method with content analysis. The results showed that (1) on the association between the purpose and the feedback of tweet, the highest value is purpose of tweet at sharing of activities and events with high feedback, (2) there is a significant association between purpose and feedback of tweet.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Neng Indriwati Nurfurqonah
AU  - Andre Rahmanto
PY  - 2018/07
DA  - 2018/07
TI  - Strategy of Government Public Relation in Cyber Era: Twitter as a Tool of Online Public Relation in Directorate General of Taxes
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 311
EP  - 315
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.69
DO  - 10.2991/iccsr-18.2018.69
ID  - Nurfurqonah2018/07
ER  -