Social Media and Political Campaign: The Analysis of Instagram Use as the East Java Governor and Deputy Governor Candidates’ Campaign Medium 2018

DOI

10.2991/iccsr-18.2018.84How to use a DOI?

Keywords

social media; instagram; campaign; election; strategy; voters; candidate; politics

Abstract

Voters’ characteristic in an election is important to manage the campaign strategy. Instagram as one of the social media today is considered to be able to boost the political campaign and build the image of the candidate by using its features. But the personality of the candidate itself would emphasize the success of the campaign program. The intensity of interaction in between voters and candidate through Instagram is one of the factor to measure the enthusiasm of the public to the candidate.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fitria Widiyani Roosinda
AU  - Muhammad Fadeli
AU  - Eko Pamuji
PY  - 2018/07
DA  - 2018/07
TI  - Social Media and Political Campaign: The Analysis of Instagram Use as the East Java Governor and Deputy Governor Candidates’ Campaign Medium 2018
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 382
EP  - 386
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.84
DO  - 10.2991/iccsr-18.2018.84
ID  - Roosinda2018/07
ER  -