Representation of Local Cultures and Female Masculine in the Television Show “Berburu”

DOI

10.2991/iccsr-18.2018.96How to use a DOI?

Keywords

local culture; mass media; female masculine; semiotics; television

Abstract

Hunting in some areas of Indonesia is a tradition. A tradition that later Became a hobby for hunters who usually joined in a community. Animals are usually hunted wild boar dalah, Because it is considered as a pest for the garden of citizens. even in West Sumatra pig hunting activity is a tardisi that has lasted from the time to amsa and taught from generation to generation. This phenomenon is lifted to the television screen by Trans TV through the Hunting program. As a commercial show, hunting programs use women as an anchor. Women in the media are usually attached with the feminine nature associated with closed, affective, and irrational. Meanwhile, men in the media showed otherwise attached to masculine traits associated with open nature, aggressive and irrational. But today he deconstructed the women in the mass media beginning to display a masculine figure. Similarly, it is interesting to see the nature of masculinity that is attached to women as the bearers of a hunting of wild boar hunting program episodes in West Sumatra. This research uses Rholand Barthes Semiotics analysis, to see signs, signs and myths through the symbols that are displayed in the hunting episode of wild boar hunting in West Sumatra. This research is a qualitative research that puts into perspective from the analysis Described descriptively. The results of the presentation of women masculinity which states that women representation and masculinity are displayed in various ways. The most prominent is the masculine representation in the category of ability to perform heavy-duty trucks in the program) such as holding weapons, night hunting, working with men) and a way of dressing a neat but still highlight the sexiness side by dressing up. Local cultural values

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tantri Puspita Yazid
AU  - Fitri Hardianti
PY  - 2018/07
DA  - 2018/07
TI  - Representation of Local Cultures and Female Masculine in the Television Show “Berburu”
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 434
EP  - 437
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.96
DO  - 10.2991/iccsr-18.2018.96
ID  - Yazid2018/07
ER  -