Proceedings of the International Conference on Economics and Banking 2015

Brand Equity of Green Products through Customer Trust and Customer Value

Authors
Ivan Diryana, Gatot Iwan Kurniawan
Corresponding Author
Ivan Diryana
Available Online May 2015.
DOI
https://doi.org/10.2991/iceb-15.2015.53How to use a DOI?
Keywords
equity, customer trust, customer value, green products
Abstract
The increasing demand of enviromentaly friendly products makes a lot of company produce more products with green atribute. Yet not all of those products really have a significant impact on the environment. Greenwashing or an act of misleading the consumer become more common thus affecting customer trust on all green products including those real green company. Trust become more important in green products, this paper is trying to give a glimpse on how to increase trust for green products using customer value. Also how much customer trust give an impact on brand equity of green products.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Economics and Banking (iceb-15)
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2015
ISBN
978-94-62520-86-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/iceb-15.2015.53How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ivan Diryana
AU  - Gatot Iwan Kurniawan
PY  - 2015/05
DA  - 2015/05
TI  - Brand Equity of Green Products through Customer Trust and Customer Value
BT  - International Conference on Economics and Banking (iceb-15)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/iceb-15.2015.53
DO  - https://doi.org/10.2991/iceb-15.2015.53
ID  - Diryana2015/05
ER  -