The Influence Service Quality and Price Have to The Customers’ Satisfaction at The Swimingpool of Yogyakarta State University

DOI

10.2991/icebess-18.2019.21How to use a DOI?

Keywords

service quality, price and satisfaction

Abstract

Swimming pool of Yogyakarta State University is a sport facility that is for rent to the public. This study aims to determine the influence of service quality and price on customers’ satisfaction at swimming pool of Yogyakarta State University. The subjects of this study were 200 customers of swimming pool of Yogyakarta State University (YSU). The sampling technique used accidental sampling. Data were collected by questionnaires and were analyzed by multiple linear regression. The results show service quality and price have significant influence on customers’ satisfaction that were confirmed by F value equals to 71,624 and the significance value 0.000. Partially, customers’ satisfaction and price respectively and significantly contribute 10.3% and 41,5%.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Martono Martono
AU  - Tomoliyus Tomoliyus
PY  - 2019/04
DA  - 2019/04
TI  - The Influence Service Quality and Price Have to The Customers’ Satisfaction at The Swimingpool of Yogyakarta State University
BT  - Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018)
PB  - Atlantis Press
SP  - 120
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/icebess-18.2019.21
DO  - 10.2991/icebess-18.2019.21
ID  - Martono2019/04
ER  -