Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility
- 10.2991/aebmr.k.200626.001How to use a DOI?
- Reward scheme, company credibility, career choice, Islamic MLM
Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors influencing the preference for Islamic MLM as a career choice among Moslems in Indonesia. This research gathered 227 Moslem respondents who are active members of Islamic MLM. We employed ADANCO-PLS to test the hypotheses presented in this research. Based on the results, we found that 1) reward scheme has a positive and significant effect towards company credibility 2) company credibility has positive and significant effect towards career choice in Islamic MLM and 3) the effect of reward scheme towards career choice in Islamic MLM is significant and mediated by company credibility. This research is significant, especially for Islamic MLM recruitment.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jhanghiz Syahrivar AU - Hetty Karunia Tunjungsari AU - Frangky Selamat AU - Chairy Chairy PY - 2020 DA - 2020/06/29 TI - Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 1 EP - 5 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.001 DO - 10.2991/aebmr.k.200626.001 ID - Syahrivar2020 ER -