Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

Designing Consumer Intention Index

Authors
Keni Keni, Lerbin R. Aritonang R., Ary Satria Pamungkas
Corresponding Author
Keni Keni
Available Online 29 June 2020.
DOI
https://doi.org/10.2991/aebmr.k.200626.057How to use a DOI?
Keywords
Consumer Intention Index, Trust, Satisfaction, Perceived Value
Abstract
This research is a preliminary study to develop a national Consumer Intention Index (CII) in the context of batik-art. As a preliminary study, this study was conducted on 346 people who purchased batik-art as samples in the cities of Yogyakarta and Solo. The result shows that the CII instrument produced was considered viable both in terms of validity and reliability. In addition, there were other variables used to test the nomological validity of the CII instrument. Those variables consist of Trust, Satisfaction and Perceived Value. Using SEM (Structural Equation Modeling), Intention has shown to possess good nomological validity. In relation to it, there are four instruments used to measure the variables. In addition to the conclusion, at the end of this research report several suggestions are given.
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Proceedings
8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
29 June 2020
ISBN
978-94-6252-980-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200626.057How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Keni Keni
AU  - Lerbin R. Aritonang R.
AU  - Ary Satria Pamungkas
PY  - 2020
DA  - 2020/06/29
TI  - Designing Consumer Intention Index
BT  - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
PB  - Atlantis Press
SP  - 333
EP  - 339
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.057
DO  - https://doi.org/10.2991/aebmr.k.200626.057
ID  - Keni2020
ER  -