The Impact of Big Data Analytics Adoption on the Performance of Malaysian Small and Medium Enterprises
- 10.2991/aebmr.k.200626.021How to use a DOI?
- Small and Medium Enterprises, Big Data Analytics, Adoption, Performance, Strategic Agility, Malaysia
In today’s digitalized era, the adoption of Industry 4.0 technology pillars can boost businesses by enhancing organizational performance. As one of the crucial pillars, big data potentially has been receiving heightened interests from academics and practitioners. Big Data Analytics (BDA) is viewed as a new strategic weapon in business that allows organizations to gain valuable insights for decision-making towards better performance. Most multinationals and larger companies may already be implementing BDA aiming at enhancing organizational performance, but many Small and Medium Enterprises (SMEs) are still at the exploratory stage. The present study proposes the outcome of BDA adoption on performance among Malaysian SMEs and the role of strategic agility as moderator.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Loh Chun Hong AU - Teoh Ai Ping PY - 2020 DA - 2020/06/29 TI - The Impact of Big Data Analytics Adoption on the Performance of Malaysian Small and Medium Enterprises BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 112 EP - 116 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.021 DO - 10.2991/aebmr.k.200626.021 ID - Hong2020 ER -