Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

The Design Studies of Bakmi 3 Rasa Visual Identity

Authors
Thressia Anastasia, Kurnia Setiawan, Herlina Kartaatmadja
Corresponding Author
Kurnia Setiawan
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.097How to use a DOI?
Keywords
Design, bakmi, visual identity
Abstract

The rapid development of culinary business leads the enhancement of competition between competitors who offer the same product. Thus, it encourages business owners to maintain or improve their business image to be known by the wider community through rebranding. Bakmi 3 Rasa is the first pork noodle in South Jakarta, offering unique products from family recipes. Unfortunately, Bakmi 3 Rasa has not had a proper visual identity yet. This research studied the visual identity design process of Bakmi 3 Rasa. The research was qualitative research. The object of research was the visual identity of Bakmi 3 rasa. This research was conducted in Jakarta from August to December 2020. The methodology used in this design was 5 steps of design by Robin Landa, that consist of Orientation, Analysis, Strategy, Design Concept and Design Implementation. The method of collecting data in this design was through interviews and literature study. The result of this design was in the form of a new visual identity and its application to the Graphic Standard Manual (GSM) book. Visual identity was conducted using a minimalist concept, unique and has a friendly element. Through this redesign, it is expected that Bakmi 3 Rasa will have a visual identity with distinctive features that can stick in the minds of consumers. Thus, Bakmi 3 Rasa can be recognized, remembered and competed with similar competitors that continue to emerge.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
978-94-6239-413-1
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.097How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Thressia Anastasia
AU  - Kurnia Setiawan
AU  - Herlina Kartaatmadja
PY  - 2021
DA  - 2021/08/08
TI  - The Design Studies of Bakmi 3 Rasa Visual Identity
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 615
EP  - 622
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.097
DO  - 10.2991/assehr.k.210805.097
ID  - Anastasia2021
ER  -