The Use of Instagram in an Effort to Attract Fans of the PSIM Jogja Soccer Club
- 10.2991/assehr.k.210805.129How to use a DOI?
- Social media instagram, PSIM Jogja, Supporter, Sport Communication
The era of globalization has placed the role of communication technology in a very strategic position in eliminating distance, space, time, and other barriers to communication. Communication technology is a new communication using technology that makes it easier for humans to receive and convey messages through a medium. Social media is a web-based feature that can network and support people to communicate and connect with one another. Social media users can also carry out various forms of exchange, collaboration and get to know each other in written, visual and audiovisual forms. Such as Facebook, Twitter, Blog, Instagram, and others that are commonly used today. When the media dominates the internet, Ditya Fajar as PSIM Jogja’s content strategist said that’s where the football club community takes advantage of the opportunities that are in sight, and the PSIM Jogja soccer club is one of the many football club communities that use Instagram social media as a bridge in an effort to attract their fans, instagram also used as the medium of a official marketing merchandise. Therefore, discussing the use of Instagram social media in an effort to attract fans of the PSIM Jogja football club. This research method is qualitative with a study method based on the results of data from key informants / sources who have influence in this study. Based on the results of the interview, social media Instagram has made an effort to attract fans of the PSIM Jogja football club. This research explains how the use of instagram as social media in an effort to attract fans, instagram also used as the medium of an official marketing merchandise.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sandrianna Ozora AU - Eko Harry Susanto PY - 2021 DA - 2021/08/08 TI - The Use of Instagram in an Effort to Attract Fans of the PSIM Jogja Soccer Club BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 818 EP - 823 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.129 DO - 10.2991/assehr.k.210805.129 ID - Ozora2021 ER -