The Influence of Narcissism on Intensity of Instagram Use in Generation Z

DOI

10.2991/assehr.k.210805.217How to use a DOI?

Keywords

Intensity of social media use, narcissism, Instagram, Generation Z

Abstract

In this digital era, information can be easily accessed through features on social media, especially Instagram. Instagram has gained wide popularity among teenagers, especially towards generation Z, who have known technology from an early age. This study aims to find out whether the intensity of Instagram social media use has an influence on the level of narcissism in generation Z. A total of 384 active Instagram users in Indonesia completed an online survey within age range of 10 years - 25 years (generation Z). The study used intensity of Instagram use made by Taqwa (2018) and Narcisstic Personality Inventory- Likert version (NPI-L) developed by Gentile (2013). The study used simple linear regression to predict the effect of narcissism on intensity of Instagram use in generation Z. The results of the linear regression analysis showed that there was an influence of 3.9% and 96.1% is influenced by other factors.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuliana Suzuki Lengkong
AU  - Fransisca Iriani R. Dewi
PY  - 2021
DA  - 2021/08/08
TI  - The Influence of Narcissism on Intensity of Instagram Use in Generation Z
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1383
EP  - 1387
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.217
DO  - 10.2991/assehr.k.210805.217
ID  - Lengkong2021
ER  -