The Influence of Product Knowledge and Perceived Risk on Investment Intention of Stock Investors in the Covid-19 Pandemic Era
- 10.2991/assehr.k.210805.074How to use a DOI?
- Product knowledge, perceived risk, investment intention, investors, stocks
The COVID-19 pandemic has hit various sectors, including the stock market where many people are hesitant to invest in stocks. Many industries have been affected by Covid-19, where since March 2020 the Composite Stock Price Index (IHSG) in the Indonesia Stock Exchange has decreased because many investors sold their shares. But from the third week of May 2020 until the beginning of June 2020, it has shown an increase which indicates stock trading has begun to show improvement. This aims of the study is to analyze the factors that influence people to invest in. The independent variable used in this study is Product Knowledge and Perceived Risk, while the dependent variable is Investment Intention. The population in this study are stock investors in the Indonesia Stock Exchange. The sample was taken by using the purposive sampling technique by distributing the online questionnaires. The results show that product knowledge and perceived risk have a significant effect on the investment intention of stock investors in Indonesia.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Khairina Natsir AU - Agus Zainul Arifin AU - Nurainun Bangun PY - 2021 DA - 2021/08/08 TI - The Influence of Product Knowledge and Perceived Risk on Investment Intention of Stock Investors in the Covid-19 Pandemic Era BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 473 EP - 479 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.074 DO - 10.2991/assehr.k.210805.074 ID - Natsir2021 ER -