Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

The Influence of Product Knowledge and Perceived Risk on Investment Intention of Stock Investors in the Covid-19 Pandemic Era

Authors
Khairina Natsir, Agus Zainul Arifin, Nurainun Bangun
Corresponding Author
Khairina Natsir
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.074How to use a DOI?
Keywords
Product knowledge, perceived risk, investment intention, investors, stocks
Abstract

The COVID-19 pandemic has hit various sectors, including the stock market where many people are hesitant to invest in stocks. Many industries have been affected by Covid-19, where since March 2020 the Composite Stock Price Index (IHSG) in the Indonesia Stock Exchange has decreased because many investors sold their shares. But from the third week of May 2020 until the beginning of June 2020, it has shown an increase which indicates stock trading has begun to show improvement. This aims of the study is to analyze the factors that influence people to invest in. The independent variable used in this study is Product Knowledge and Perceived Risk, while the dependent variable is Investment Intention. The population in this study are stock investors in the Indonesia Stock Exchange. The sample was taken by using the purposive sampling technique by distributing the online questionnaires. The results show that product knowledge and perceived risk have a significant effect on the investment intention of stock investors in Indonesia.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
978-94-6239-413-1
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.074How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Khairina Natsir
AU  - Agus Zainul Arifin
AU  - Nurainun Bangun
PY  - 2021
DA  - 2021/08/08
TI  - The Influence of Product Knowledge and Perceived Risk on Investment Intention of Stock Investors in the Covid-19 Pandemic Era
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 473
EP  - 479
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.074
DO  - 10.2991/assehr.k.210805.074
ID  - Natsir2021
ER  -