Country Image, Destination Image, Self-Congruity, and Revisit Intention to Singapore: The Mediating Role of Memorable Tourism Experience
- DOI
- 10.2991/assehr.k.210805.228How to use a DOI?
- Keywords
- country image, destination image, self-congruity, revisit intention, memorable tourism experience
- Abstract
The purpose of this study is to examine whether country image, destination image, and self-congruity have significant effect on tourist’s revisit intention to Singapore. This study also proposed the mediating role of memorable tourism experience in the effect of country image, destination image, and self-congruity on revisit intention to Singapore. Sample was collected using a non-probability sampling and convenience sampling method. There were 200 respondents voluntarily participated in an online survey. Research findings show that all hypotheses were supported by data, except self-congruity that has no influence on memorable tourism experience. Country image, destination image, and self-congruity have significant effect on revisit intention of Singapore. Research also finds the mediating effect of memorable tourism experience in the effect of country image, destination image and self-congruity on revisit intention to Singapore. Theoretically, this research findings will invigorate previous studies in destination marketing, especially in the case of tourist’s revisit intention. In practical terms, research findings can become input for Singapore Tourism Board to be able to develop tourism programs that can encourage memorable tourism experience.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Natasia Natasia AU - Hetty Karunia Tunjungsari PY - 2021 DA - 2021/08/08 TI - Country Image, Destination Image, Self-Congruity, and Revisit Intention to Singapore: The Mediating Role of Memorable Tourism Experience BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 1450 EP - 1455 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.228 DO - 10.2991/assehr.k.210805.228 ID - Natasia2021 ER -