Typography as Communication Media to Revitalize Wayang Potehi (Potehi Puppet)
- DOI
- 10.2991/assehr.k.210805.034How to use a DOI?
- Keywords
- Wayang Potehi, typography, media, communication, culture
- Abstract
This is further research of content identification for the development of promotional media to increase public interest, especially for the younger generation (Y and Z) in Wayang Potehi performances. The obtained data is that respondents only know Indonesian Chinese culture in general such as Chinese New Year, and its dishes, and there is this feeling to feel old and ancient when they wear traditional clothes. But if the traditional things are combined with the modern styles, it will be easier for them to accept it. To acquire ‘talking’ content there are three things that need to be considered, namely Brand Voice, Big Theme, and Stories. Start from the most fundamental thing in communication, namely typography. This research will use a mixed approach, using interviewing techniques from competent sources from the typography field also taking sampling from an online survey to the younger generation. From this further research, it is hoped that in-depth information will be obtained about the most suitable recommendations for Wayang Potehi’s typography to support the big theme, and create a mixed content between traditional and modern, so it will be easier to be accepted.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anny Valentina AU - Ferdy Tanumihardjo PY - 2021 DA - 2021/08/08 TI - Typography as Communication Media to Revitalize Wayang Potehi (Potehi Puppet) BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 212 EP - 216 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.034 DO - 10.2991/assehr.k.210805.034 ID - Valentina2021 ER -