Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

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Application of the AMG GT Car and Logo Shape in Interior Design for Community Showroom & Lobby

A Study Case: Mercedes Benz Club House

Authors
Clinton Ligafata Lisjanto, Sri Fariyanti Pane, Anastasia Cinthya Gani
Corresponding Author
Clinton Ligafata Lisjanto
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.094How to use a DOI?
Keywords
Club House, Mercedes Benz, AMG GT
Abstract

Along with the development of today’s social life, new communities with various backgrounds and goals of establishment such as Mercedes Benz Club Indonesia have started to emerge. Club House facility is one of the facilities that can fulfill the needs of the Mercedes Benz Club Indonesia community. The method used in this journal is descriptive-analytic with qualitative approach.To design a Club House that is comfortable and attracts the attention of visitors, it is necessary to have an interior that has an aesthetic and distinctive features that match the image of Mercedes Benz itself in order to continue to characterize the Mercedes Benz Club Indonesia community. The distinctive feature of the interior can be obtained from the elements adapted from either the logo or the product of Mercedes Benz itself. In this design, the characteristic shape is adapted from the AMG GT logo and car from Mercedes Benz. The shape adapted from the logo is geometric and rigid shapes, while from the AMG GT car, the shape is adapted from the grille, side grille, head lamp, exhaust, wheels and car tires. The resulting shapes and patterns are dynamic and not rigid.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
10.2991/assehr.k.210805.094
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.094How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Clinton Ligafata Lisjanto
AU  - Sri Fariyanti Pane
AU  - Anastasia Cinthya Gani
PY  - 2021
DA  - 2021/08/08
TI  - Application of the AMG GT Car and Logo Shape in Interior Design for Community Showroom & Lobby
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 596
EP  - 601
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.094
DO  - 10.2991/assehr.k.210805.094
ID  - Lisjanto2021
ER  -