Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

Preferences of Micro, Small and Medium Enterprises Actors in Using Fintech Mobile Application in Indonesia with Technology Acceptance Model

Authors
Ardhariksa Zukhruf Kurniullah, Ravik Karsidi, Pawito Pawito, Drajat Tri Kartono
Corresponding Author
Ardhariksa Zukhruf Kurniullah
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.233How to use a DOI?
Keywords
Preferences, micro small and medium enterprises, fintech services, theory of reasoned action, technology acceptance model
Abstract

The purpose of this research is to find out and verify the preferences of Micro, Small and Medium Enterprises actors in using fintech mobile application with the Technology Acceptance Model. This study uses an explanative quantitative method as the method to be used to obtain the results of statistical analysis so that it can easily be shown the significance of the relationship between the variables studied. The data used are primary data using indicators to measure variables. The amount of data used was 158 data. The analysis used is path analysis with the SEM-AMOS version 16.0 test based on variable indicators. other variables outside of this study. The results prove that the quality of fintech services has a positive effect on the preferences of Micro, Small and Medium Enterprises in service use and the satisfaction of Micro, Small and Medium Enterprises actors in using fintech services has a positive effect on the Technology Acceptance Model. The limitation of this research is that the independent variable must be added, this is because the number of respondents is not widely distributed as well as the analysis tools.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
10.2991/assehr.k.210805.233
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.233How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ardhariksa Zukhruf Kurniullah
AU  - Ravik Karsidi
AU  - Pawito Pawito
AU  - Drajat Tri Kartono
PY  - 2021
DA  - 2021/08/08
TI  - Preferences of Micro, Small and Medium Enterprises Actors in Using Fintech Mobile Application in Indonesia with Technology Acceptance Model
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1479
EP  - 1485
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.233
DO  - 10.2991/assehr.k.210805.233
ID  - Kurniullah2021
ER  -