The Relationship Between Instagram Usage & Body Image of Social Media Influencer Followers: Social Comparison as a Mediator
- 10.2991/assehr.k.210805.208How to use a DOI?
- Instagram, social comparison, body image, social media influencer
This study examined the relationship between intensity of Instagram use and body image concerns. Total of participants 192 early adulthood from Indonesia aged 18-40 years gathered by using snowball sampling and purposive sampling technique. The method that was used in this research is a non-experimental quantitative method. There were three instruments used in this research, there were adapted Facebook Intensity Scale, Physical Appearance Comparison Scale-Revised (PACS-R) has been adapted social media influencer as target, and Multidimensional Body-Self Relations Questionnaire Appearance Scale (MBSRQ-AS) The result showed that social comparison based appearance mediated relationships between Instagram use and variable related to body image concern this means that the research hypothesis is accepted.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Novi Hidayati Afana AU - Niken Widi Astuti AU - Meylisa Permata Sari PY - 2021 DA - 2021/08/08 TI - The Relationship Between Instagram Usage & Body Image of Social Media Influencer Followers: Social Comparison as a Mediator BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 1328 EP - 1334 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.208 DO - 10.2991/assehr.k.210805.208 ID - Afana2021 ER -