Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

Critical Success Factors for Micro, Small and Medium Enterprises in Indonesia

Authors
Silvia Anggraeni, Frangky Selamat
Corresponding Author
Frangky Selamat
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.032How to use a DOI?
Keywords
Critical success factors, Innovation, Brand reputation, Government support, Success of MSMEs
Abstract

This study aims to examine the predictive ability of Critical Success Factors (CSF) for Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The MSMEs sector plays an important role in driving Indonesia’s economic growth. Thus far, a lot of research has been done on what contributes to the failure or trust of MSMEs, but specific research on CSF for MSMEs is still limited, and the findings are still inconclusive. The data was collected using an online questionnaire and analyzed by using PLS-SEM. This research was conducted by descriptive method with a total sample size of 69 respondents and the sampling technique using purposive random sampling. These results indicate that brand reputation, excellence customer service, reliable delivery, and government support affect MSMEs in Indonesia, whereas innovation does not.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
10.2991/assehr.k.210805.032
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.032How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Silvia Anggraeni
AU  - Frangky Selamat
PY  - 2021
DA  - 2021/08/08
TI  - Critical Success Factors for Micro, Small and Medium Enterprises in Indonesia
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 201
EP  - 206
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.032
DO  - 10.2991/assehr.k.210805.032
ID  - Anggraeni2021
ER  -