Instagram as a Friend: A Phenomenology Study
- 10.2991/assehr.k.210805.127How to use a DOI?
- Instagram, Friend, Phenomenology, Media Equation Theory, Anthromorph Theory
Entering the era of 4.0 technologies is developing rapidly, and media technology is now more in demand by the millennial generation because digital media is a new media that is considered more attractive and practical. This affects people’s behavior in treating technology and how people perceive technology. Considering that currently in a pandemic state, of course, many people will limit themselves to meeting one another, this makes digital technology a very important necessity in bridging society. One example of digital technology that bridges society is Instagram. As a media that has many users, Instagram is very often used by the public. The more often users use Instagram, the more tied the user is to Instagram. Once bound, the user will experience dependence on the media. Based on this, the researcher used a phenomenological qualitative approach to examine the phenomena that occurred between Instagram and the user in the Media Equation Theory review. The study was conducted by interviewing six informants who were active users of Instagram as research subjects and to analyze the data from interviews with informants, the researchers used coding techniques in constructing the user experience when using Instagram. The results of this study show the relationship between users and Instagram and how users interpret Instagram as friends.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Florence Carolina AU - Sudarto PY - 2021 DA - 2021/08/08 TI - Instagram as a Friend: A Phenomenology Study BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 807 EP - 812 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.127 DO - 10.2991/assehr.k.210805.127 ID - Carolina2021 ER -