Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

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The Relationship Between Instagram Social Media Intensity and Consumptive Behavior of Fashion Products Among Early Adulthood Women

Authors
Nabila Putri Sabrina, Sandi Kartasasmita
Corresponding Author
Sandi Kartasasmita
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.055How to use a DOI?
Keywords
consumptive behavior, instagram, fashion, early adult women
Abstract

This study aims to see whether there is a relationship between the intensity of the use of Instagram social media and the consumptive behavior of fashion products in early adulthood. The method used in this study uses a quantitative approach with a correlation to answer the relationship between variables. The sample used is non-probability sampling with a purposive sampling method. Data dissemination is done online via google form. This study involved 381 female respondents in the age range of 20 to 30 years, individuals who are active users of Instagram social media and individuals who have income either allowance or salary. Data processing in this study uses the SPSS for Windows version 20.0.0 program. Tests conducted using non-parametric Spearman’s Rho technique because based on the results of the normality test the data distribution is abnormal. The results of this study state that there is no significant relationship between the intensity of the use of Instagram social media with the consumptive behavior of fashion products on early adult woman, with a value of R = 0.085 and P = 0.96.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
10.2991/assehr.k.210805.055
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.055How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Nabila Putri Sabrina
AU  - Sandi Kartasasmita
PY  - 2021
DA  - 2021/08/08
TI  - The Relationship Between Instagram Social Media Intensity and Consumptive Behavior of Fashion Products Among Early Adulthood Women
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 339
EP  - 343
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.055
DO  - 10.2991/assehr.k.210805.055
ID  - Sabrina2021
ER  -