IDN Times Strategy in Dealing with Online Media Competition
- DOI
- 10.2991/assehr.k.210805.112How to use a DOI?
- Keywords
- Media, online media, management, analysis
- Abstract
Online media is increasingly emerging in Indonesia. Easier content production and practical use are the reasons, one of which is the online media IDN Times. Despite being relatively young, the IDN Times has grown and developed so rapidly. IDN Times has succeeded in being ranked in the top 5 digital media in Indonesia according to Comscore, which is the standard data provider for measuring online audiences in Indonesia. This study aims to determine the IDN Times strategy in facing online media competition in Indonesia. The author uses the theoretical basis of the four management functions of planning, organizing, actuating, and controlling by George R. Terry and an analysis of strength, weakness, opportunity, and threat by Albert Humphrey. The author uses a qualitative approach with a case study method. The author uses the interview method with the IDN Times and documentation. To analyze and process the data that has been obtained, the author uses the Milles and Huberman method, namely data reduction, data presentation, and drawing conclusions. The author uses data validity techniques with source triangulation. The results of this study indicate the strategies implemented by IDN Times in terms of planning, organizing, actuating, and controlling. In terms of strength, weakness, opportunity, and threat. From these two aspects, the IDN Times strategy was formed and implemented to face online media competition.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Farid Rusdi AU - Imanuella Gerlani AU - Ganesha Hutasoit PY - 2021 DA - 2021/08/08 TI - IDN Times Strategy in Dealing with Online Media Competition BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 711 EP - 715 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.112 DO - 10.2991/assehr.k.210805.112 ID - Rusdi2021 ER -