Gamification Elements and Their Potential Influence on Employee Motivation - A Literature Review of Models

DOI

10.2991/aebmr.k.211119.016How to use a DOI?

Keywords

gamification; motivation

Abstract

Gamification in reality so far has focused mainly on implementing a reward system through gaming elements such as score, badges, and leader boards. However, there are a lot more elements in game design than just a simple reward system, which need a model to compile them for design purposes. Therefore, this literature review aims at finding out what gamification elements could potentially influence employee motivation, and on what aspect, based on empirical studies on the relations between gamification and motivation. Important motivation theories are analysed to show on what aspect gamification can influence motivation, and a review of gamification models reveals gamification elements that are considered related to increasing motivation. The results indicate that there are many elements that could influence motivation in different ways, which includes Mechanics, Dynamics and Aesthetics.

Research purpose:

To understand how gamification designs can influence motivation for employees at work, and what implications it brings about.

Research motivation:

Gamification is an increasingly popular studied topic, yet a definite model for its impact on motivation is still under-researched. Hence, more insights of gamification definition as well as its impact on human motivation at work are needed to be unveiled.

Research design, approach and method:

Most studies on Google Scholar were conducted based on the keywords of gamification definitions, gamification elements, and motivation theories. Different papers were carefully selected based on their relevance and importance. Related concepts are compiled and analysed to identify important related concepts.

Main findings:

Gamified elements that could potentially influenced employee motivation the most can be grouped as Mechanics, Dynamics and Aesthetics. These gamified elements could increase employee motivation through the sense of self-determination, personal development, and competence.

Practical/managerial implications:

Businesses could use the model to better understand the approach of gamification design. Further research is also possible on the topic.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Le Trung KIEN
AU  - Nguyen Danh NGUYEN
PY  - 2021
DA  - 2021/12/07
TI  - Gamification Elements and Their Potential Influence on Employee Motivation - A Literature Review of Models
BT  - Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
PB  - Atlantis Press
SP  - 143
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211119.016
DO  - 10.2991/aebmr.k.211119.016
ID  - KIEN2021
ER  -