Welcome to The 9th International Conference on Emerging Challenges (ICECH2021). This conference is organized by Hanoi University of Science and Technology – School of Economics and Management (Vietnam), University of Economics and Business - Vietnam National University, Hanoi (Vietnam), National Economics University – Faculty of Business and Management (Vietnam), The University of Danang – University of Economics (Vietnam), University of Economics Ho Chi Minh City (Vietnam), Vietnam National University – International School (Vietnam), Foreign Trade University (Vietnam), University of Hertfordshire (UK), AVSE Global (France) and PPM School of Management (Indonesia).

We are delighted with the number of papers received, in what has been a most difficult of. More than the quantity, however, we have attracted papers of a consistent high quality, which demonstrates the position of ICECH in its role as a space for advanced management research in dealing with topical and controversial issues of faced by Vietnamese enterprises.

The 2021 Conference consists of papers in across three sections themes: (1) Business Transformation, (2) Green Manufacturing and Consumption and (3) New Normal Adaptation. All the papers published in the Proceedings will make a significant contribution to emerging debates in the field of international business transformation to develop sustainable firms and economies.

We are delighted that the ICECH2021 brings together domestic, international researchers and practitioners in the field of management and economics to share their latest ideas, problems and solutions, especially in business transformation, green manufacturing and consumption to adapt new normal situation, and the like.

The 2021 Conference has supports from prestige international and domestic journals, including International Journal of Emerging Markets, International Journal of Entrepreneurship and Innovation, International Journal of Financial Studies, VNU Journal of Science: Economics and Business, Journal of Economic Studies (The University of Danang – University of Economics), Journal of Asian Business and Economic Studies (JABES-ESCI), Journal of Management and Business Review (JMBR), Journal of Vietnam's Socio-Economic Development, and Journal of International Economics and Management (JIEM).

The conference has received generous support and help from many people and organizations to make this event possible. Firstly, we would like to express our sincere thanks to all the authors for their excellent contributions; and, to all the paper referees for their time and expertise regarding paper review; particularly, to the invited speakers, Prof. Mickey Howard, Professor of Supply Chain Management, University of Exeter Business School (UK), Prof. Cameron Truong, Department of Accounting, School of Business, Monash University (Australia), Prof. Utz Dornberger, International SEPT Competence Center, Leipzig University (Germany) for delivering plenary talks at the conference. In addition, the organizers would like to thank all the program committee members for their efforts and supports to the conference. We would like to thank our Diamond Sponsor – Hanoi University of Science and Technology, Gold Sponsor - Netnam, and three Silver Sponsors – CPA Australia, ICAEW and Global Wales for their great supports. Last but not least, we would like to thank the conference secretariat staffs for their outstanding work for the conference.

We wish all of you have a productive conference.

Dr. Nguyen Danh Nguyen
Dean of School of Economics and Management
HANOI UNIVERSITY OF SCIENCE AND TECHNOLOGY