Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)

Selecting Third-Party Reverse Logistics Service Providers: A Case of Consumer Packaged Goods Enterprises in Hanoi

Authors
Dao Minh ANH1, *, Nguyen The TRUNG2
1Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam
2Esquel Group, Hanoi, Vietnam
*Corresponding author: anhdm@ftu.edu.vn
Corresponding Author
Dao Minh ANH
Available Online 7 December 2021.
DOI
10.2991/aebmr.k.211119.040How to use a DOI?
Keywords
video-sharing; online video; on-sharing; viral video; viral marketing; emotion; behavior
Abstract

Research purpose:

This paper aims to find out the factors that affect to decisions of choosing 3PLRLs of CPG enterprises.

Research motivation:

Recently, there has been a boosting interest in reverse logistics resulting from many reasons such as (1) the incredible growth of E-commerce due to Covid-19 pandemic; or (2) Economic growth, population boom, higher living standard requirements and shortened product life cycles, and the like. Among many controversial in reverse logistics, the interest in the consume-packaged goods (CPG) industry is in the intensive focus of researchers and managers. However, the consumer-packaged goods industry (CPG), whose reverse logistics flow plays such a crucial role as hasn’t been done much by Vietnamese researchers. Research related to reverse logistics in Vietnam mainly stops at mentioning the perspective of state solid waste management in terms of legislation, planning and recycling technology.

Research design, approach, and method:

The research applies both qualitative and quantitative research to examine the reliability of the design research model. Survey data were gathered from a sample of 200 respondents. Structural equation modeling was used to test the hypothesized relationships.

Main findings:

Findings revealed that 5 main factors including Total cost, Quality of service, Credibility, Tangibility, and Eco-sustainability have positive impacts on the selection of 3PLRLs at CPG enterprises.

Practical/managerial implications:

The results of the research will be very helpful for 3PLRLs firms to enhance their service and capacity to serve and meet the demand of CPG enterprises.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2021
ISBN
10.2991/aebmr.k.211119.040
ISSN
2352-5428
DOI
10.2991/aebmr.k.211119.040How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dao Minh ANH
AU  - Nguyen The TRUNG
PY  - 2021
DA  - 2021/12/07
TI  - Selecting Third-Party Reverse Logistics Service Providers: A Case of Consumer Packaged Goods Enterprises in Hanoi
BT  - Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
PB  - Atlantis Press
SP  - 424
EP  - 434
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211119.040
DO  - 10.2991/aebmr.k.211119.040
ID  - ANH2021
ER  -