Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)

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Impacts of Covid-19 Pandemic on Purchasing Behaviour of Young Students

Authors
Le Thai PHONG1, Le Thi Thanh HA2, Nguyen Thi HANH3, *
1,3Faculty of Business Administration, Foreign Trade University, Hanoi, Vietnam
2Program of Advance Business Administration, Foreign Trade University, Hanoi, Vietnam
*Corresponding author: hanhnt@ftu.edu.vn
Corresponding Author
Nguyen Thi HANH
Available Online 7 December 2021.
DOI
10.2991/aebmr.k.211119.056How to use a DOI?
Keywords
Purchasing behavior; student; Covid-19 pandemic
Abstract

This paper aims to analyze young people’s consumption perception as well as the influences of COVID-19 pandemic on young people’s responsible behavior towards purchasing food. The research design involves a study on a sample of 119 students from Hanoi universities together with a development and validation of a regression model. Our results show that the effect of the COVID-19 from social influence variable is the most significant factor in the model, followed by risk perception and risk attitude. We hope that this small research would help provide more insights to the umbrella of crisis-related topics.

Research purpose:

Research aims to analyze young people’s perception of consumption as well as the influences of COVID-19 pandemic on young people’s responsible behavior towards purchasing food.

Research motivation:

Occurrence of COVID-19 pandemic has been considered by many economists to be a Black Swan event and there hasn’t been any study carried out by Vietnamese researchers about the impacts of COVID-19 pandemic on customer purchasing behavior yet.

Research design, approach and method:

The research design involves a study on a sample of 119 students from Hanoi universities together with a development and validation of a regression model.

Main findings:

Our results show that the effect of the COVID-19 from social influence variable is the most significant factor in the model, followed by risk perception and risk attitude.

Practical/managerial implications:

We hope that this small research would help provide more insights to the umbrella of crisis-related topics.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2021
ISBN
10.2991/aebmr.k.211119.056
ISSN
2352-5428
DOI
10.2991/aebmr.k.211119.056How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Le Thai PHONG
AU  - Le Thi Thanh HA
AU  - Nguyen Thi HANH
PY  - 2021
DA  - 2021/12/07
TI  - Impacts of Covid-19 Pandemic on Purchasing Behaviour of Young Students
BT  - Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
PB  - Atlantis Press
SP  - 631
EP  - 639
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211119.056
DO  - 10.2991/aebmr.k.211119.056
ID  - PHONG2021
ER  -