Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)

Corporate Culture’s Role on Digital Transformation, Lesson Learnt for Vietnam Businesses

Authors
Phan Y LAN*
Department of Management Science and Law – School of Economics and Management, Hanoi University of Science and Technology, Hanoi, Vietnam
*Corresponding: lan.phany@hust.edu.vn
Corresponding Author
Phan Y LAN
Available Online 7 December 2021.
DOI
10.2991/aebmr.k.211119.009How to use a DOI?
Keywords
corporate culture; digital transformation; digital culture; adaptation; articulate; activate; align
Abstract

Digital transformation is a concept born in the internet booming era, which is gaining popularity in recent years, describing the application of digital technology to all aspects of businesses. If effective, this activity will completely change the way a business operates, increase cooperation efficiency, optimize work efficiency and bring value to customers. The 4.0 revolution and digital transformation will create development opportunities for businesses in the world and in Vietnam in the coming decades. To adapt, companies must fundamentally change the way they operate, be willing to accept cultural change, and rethink the status quo. The purpose of this paper is to give an overview of corporate culture, levels of corporate culture, overview of digital transformation, steps in the digital transformation process. The paper also outlines the characteristics of a digital culture to match the digital transformation process. The main research results of this paper show the importance of corporate culture to the digital transformation process, thereby providing lessons for Vietnamese businesses in digital transformation, creating an important foundation for Vietnam’s successful implementation of the digital economy in the future.

Research purpose:

The purpose of the research is to give an overview of corporate culture, digital transformation and the influence of corporate culture in the digital transformation process. From there, the paper determines the role of culture in the digital transformation process and provides lessons for businesses in Vietnam in the digital transformation process.

Research motivation:

Digital transformation is currently a matter of concern for the state, ministries, sectors, businesses and researchers. The study of culture at enterprises for digital transformation is an urgent issue, because digital transformation is not simply an effort to invest in applying information technology but a comprehensive and profound transformation. In order to fully exploit the power of the booming technological progress to improve efficiency, competitiveness and create a basic foundation for a long-term development journey, businesses must realize the importance of culture in the digital transformation process.

Research design, approach and method:

- Methods of collecting and analyzing documents: collecting information and documents from many different sources such as books, newspapers, magazines, television, radio, internet,.. and from many other sources to ensure that the amount of information collected is accurate and complete.

- Specific method: proof + analysis.

Main findings:

The main research result of this paper shows that corporate culture, not technology, is an important factor for digital transformation, thereby providing lessons for Vietnamese businesses in digital transformation, creating an important foundation for Vietnam to successfully implement the digital economy in the future.

Practical/managerial implications:

Businesses in Vietnam who want to overcome the challenges and barriers when moving from traditional culture to digital culture require efforts from leaders and employees. Vietnamese businesses need to put digital culture in their transformation strategy. A correct and sufficient awareness of all factors thereby creating a new mindset to make the digital transformation process easier.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2021
ISBN
10.2991/aebmr.k.211119.009
ISSN
2352-5428
DOI
10.2991/aebmr.k.211119.009How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Phan Y LAN
PY  - 2021
DA  - 2021/12/07
TI  - Corporate Culture’s Role on Digital Transformation, Lesson Learnt for Vietnam Businesses
BT  - Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
PB  - Atlantis Press
SP  - 81
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211119.009
DO  - 10.2991/aebmr.k.211119.009
ID  - LAN2021
ER  -