Study on the Influence of Students’ Value Co-creation Behaviour on the Brand Image of Private Colleges and Universities
- 10.2991/assehr.k.210527.033How to use a DOI?
- Private colleges and universities, Value co-creation behaviour, Brand image
In the context of education marketization, the relationship between private colleges and universities and their students is gradually evolving into one between enterprises and consumers, and students, as consumers, have more initiative and choices. The fierce market competition requires private colleges and universities to constantly improve their comprehensive strength to meet the market demand. As an external manifestation of the comprehensive strength of private colleges and universities, brand image will have an important impact on consumers’ perception and behaviour, and is the main weapon for colleges and universities to distinguish themselves from competitors. Students’ value co-creation behaviour is beneficial for private colleges and universities to better understand and timely provide what students need. Therefore, it is of great significance for the long-term development of private colleges and universities to carry out research on the correlation between the brand image of private colleges and the theory of student value co-creation and the influence of brand image.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yiheng Wang PY - 2021 DA - 2021/06/01 TI - Study on the Influence of Students’ Value Co-creation Behaviour on the Brand Image of Private Colleges and Universities BT - Proceedings of the 1st International Conference on Education: Current Issues and Digital Technologies (ICECIDT 2021) PB - Atlantis Press SP - 175 EP - 180 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210527.033 DO - 10.2991/assehr.k.210527.033 ID - Wang2021 ER -