Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)

Research on Precision Marketing of University Teaching Materials in Big Data Era

Authors
Chunji Yang, Yuanzhu Wei
Corresponding Author
Chunji Yang
Available Online January 2017.
DOI
10.2991/icecsd-17.2017.58How to use a DOI?
Keywords
big data; marketing materials; precision marketing
Abstract

The marketing environment of university teaching materials has undergone great changes, facing many challenges. Big data provides an important opportunity for marketing of university teaching materials. This paper analyzes the impact of big data on marketing environment of university teaching materials and studies the precise marketing mode of university teaching materials in the big data environment, etc. with a view to helping publishers.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2017
ISBN
10.2991/icecsd-17.2017.58
ISSN
2352-5398
DOI
10.2991/icecsd-17.2017.58How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chunji Yang
AU  - Yuanzhu Wei
PY  - 2017/01
DA  - 2017/01
TI  - Research on Precision Marketing of University Teaching Materials in Big Data Era
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 262
EP  - 266
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.58
DO  - 10.2991/icecsd-17.2017.58
ID  - Yang2017/01
ER  -