Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Research on the Impact of the COVID-19 Epidemic on the Development of the FMCG Industry

Authors
Hengrui Li1, *
1Cooperative School of International Education, Tianjin University of Commerce, Tianjin, China
*Corresponding author. Email: lihengrui@stu.tjcu.edu.cn
Corresponding Author
Hengrui Li
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_29How to use a DOI?
Keywords
FMCG industry; COVID-19; Consumer behavior; Consumption sales
Abstract

The outbreak and popularity of COVID-19 has brought a major blow to the global economy. Various industries have also been affected to varying degrees. The change of the FMCG industry closely related to people's daily life is worthy of attention and research. In this paper, based on the two perspectives of consumer behavior and sales volume of the main business in the FMCG industry, combined with the methods of data analysis and comparative analysis, we study the change characteristics before and after the outbreak of COVID-19. The research results show that the outbreak and popularity of COVID-19 have prompted consumers to gradually switch their consumption channels from line to line, and have created a new consumption pattern, the O2O mode. The overall sales volume of the FMCG industry has been reduced and the sales volume varies in different consumer goods markets. This research provides basic research directions and ideas for scholars in related fields, and provides future development direction for business entities in FMCG industry, as well as consumer information and emerging channels for consumers.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
10.2991/978-94-6463-036-7_29
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_29How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hengrui Li
PY  - 2022
DA  - 2022/12/31
TI  - Research on the Impact of the COVID-19 Epidemic on the Development of the FMCG Industry
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 197
EP  - 202
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_29
DO  - 10.2991/978-94-6463-036-7_29
ID  - Li2022
ER  -